Join offtrail one with our special guest Speaker and Workshop Instructor Jenny Shen who will guide you through the world of persuasive design.
offtrail is an event series purely dedicated to design. In every edition, we will focus on one particular topic. Leaving the comfort of a beaten path and exploring what’s beyond the roadside allows for learning, collaborating with like-minded people and approaching design from an entirely new, sometimes unconventional angle.
Follow us into the rabbit hole and join us on a journey through colors, shapes, systems and motion.
Every offtrail edition caters to a specific topic and is presented by an expert from a related industry - be it from the tech, design or any other field. We carefully select our experts based on their achievements, their work, their passion and don’t care about popularity or number of followers.
Our mission is to help you expand your horizon and to encourage you to view things from a new perspective. We believe the best way to achieve this, is to provide an in-depth experience and not just another meetup or talk, which is why offtrail events always consist of two parts. Part one is a workshop that will provide a tangible and hands-on experience, while part two is a talk format, based on what you learnt during the workshop and aimed at enhancing your knowledge.
Just because people can do something does not guarantee that they will. Firstly, they must be motivated. Secondly, they must be persuaded to make decisions. Understanding the emotions that support the desired behavior is the key to conversion.
With experience in reward programs, B2C products and e-commerce services, Jenny will show you how to apply psychology and persuasive design patterns, and why they work.
In this hands-on and immersive workshop, you will learn how to design with psychology principles that drive human action. By the end of the workshop, you will have a deeper perspective of cognitive psychology and be prepared to design effectively at the root of users’ needs.
At offtrail we want to make sure, everyone interested in the event has the possibility to attend, which is why the evening talk will always remain free of charge. As the workshop requires somewhat preparation and is dedicated to one specific topic, we will need to put a price tag on it, but rest assured, we will always make sure to keep the workshop attendance fees as low as possible. Essentially, we aim at encouraging students, junior staff and underrepresented groups in the tech industry to attend the event.
This package includes the Workshop, Evening Talk followed by an Q&A Session and Networking
119 EURSold out
This package includes the inspiring Evening Talk followed by an Q&A Session and Networking
InVision AG is providing offtrail with spaces within their state-of-the-art MAKI office building in Düsseldorf’s Media Harbour. The workshop will be held in the Restaurant area, while the main event will take place at the Digital Garden, where various meetups and events, such as hafentalks, are hosted.InVision AG
And made possible by our partners: