a design series event
düsseldorf, february 21 2019
Join offtrail one with our special guest Speaker and Workshop Instructor Jenny Shen who will guide you through the world of persuasive design.
Introduction
offtrail is an event series purely dedicated to design. In every edition, we will focus on one particular topic. Leaving the comfort of a beaten path and exploring what’s beyond the roadside allows for learning, collaborating with like-minded people and approaching design from an entirely new, sometimes unconventional angle.
Follow us into the rabbit hole and join us on a journey through colors, shapes, systems and motion.
Speaker
Inspiration with impact
Every offtrail edition caters to a specific topic and is presented by an expert from a related industry - be it from the tech, design or any other field. We carefully select our experts based on their achievements, their work, their passion and don’t care about popularity or number of followers.
Topic
Learn new things
Our mission is to help you expand your horizon and to encourage you to view things from a new perspective. We believe the best way to achieve this, is to provide an in-depth experience and not just another meetup or talk, which is why offtrail events always consist of two parts. Part one is a workshop that will provide a tangible and hands-on experience, while part two is a talk format, based on what you learnt during the workshop and aimed at enhancing your knowledge.
Talk
Design Experiences aligned with Human Motivations
Just because people can do something does not guarantee that they will. Firstly, they must be motivated. Secondly, they must be persuaded to make decisions. Understanding the emotions that support the desired behavior is the key to conversion.
With experience in reward programs, B2C products and e-commerce services, Jenny will show you how to apply psychology and persuasive design patterns, and why they work.
- Goals
- You will learn the underlying psychological principles that drive humans toward action, and how to win customers and keep them without please-don’t-go pop-ups.
Workshop
Persuasive Design Patterns
In this hands-on and immersive workshop, you will learn how to design with psychology principles that drive human action. By the end of the workshop, you will have a deeper perspective of cognitive psychology and be prepared to design effectively at the root of users’ needs.
- Instructor
- Jenny Shen
- Timetable
- 1pm - 5pm
- Capacity
- 20 seats
- Price
- 119 EUR
- Goals
- How to design to sell with e-commerce patterns
- How to design for engagement with the Hook Model and engagement patterns
- How to build trust with trust patterns
- What dark patterns are and how to design ethically
Schedule
A one day offtrail
Tickets
Affordable for everybody
At offtrail we want to make sure, everyone interested in the event has the possibility to attend, which is why the evening talk will always remain free of charge. As the workshop requires somewhat preparation and is dedicated to one specific topic, we will need to put a price tag on it, but rest assured, we will always make sure to keep the workshop attendance fees as low as possible. Essentially, we aim at encouraging students, junior staff and underrepresented groups in the tech industry to attend the event.
Bundle Ticket
This package includes the Workshop, Evening Talk followed by an Q&A Session and Networking
119 EUR
Sold outEvening Track Ticket
This package includes the inspiring Evening Talk followed by an Q&A Session and Networking
Free
Sold outLocation
Come and join us
InVision AG is providing offtrail with spaces within their state-of-the-art MAKI office building in Düsseldorf’s Media Harbour. The workshop will be held in the Restaurant area, while the main event will take place at the Digital Garden, where various meetups and events, such as hafentalks, are hosted.
InVision AGSpeditionstr. 5
40221 Düsseldorf
Germany
